Beta waitlist open. Coming to iPhone and Android.

Find the colors that make you glow.

Glowtone measures your skin, eye and hair tones from a selfie and places you in one of 12 color seasons, with a confidence score so you can see how sure we are. Then it builds outfits from real products in your palette, and lets you try them on first.

How it works

Four steps from selfie to your next outfit

Measured from a selfie, then explained. No selfie at hand? A short quiz gets you started.

  1. Take a selfie with a white sheet of paper

    The paper gives us a true white to compare against. A light check tells you if your lighting or camera is likely to skew the result before we analyze anything.

  2. Get your season

    We sample skin, eyes and hair and compare undertone, depth, clarity and contrast. You see your season, a match percentage and your closest neighboring season.

  3. Browse looks from real stores

    A fresh edit of outfits every week, built from real products in your colors. Each piece has a shop link, so you do not have to scroll for hours.

  4. Try it on

    Add one full-length photo and preview any look on yourself before you buy. Try-on images are AI-made previews, so they show color and style, not exact fit.

Your season

One of 12 seasons, with honest confidence

Most color apps name a season and hope for the best. Glowtone shows its work: a match percentage, your closest neighbor type, and a draping preview so you can judge the difference on your own face.

Color analysis is a styling guide, not a science lab. Your result is our best reading of your photo, and you can retake it any time.

  • Light Spring
  • True Spring
  • Bright Spring
  • Light Summer
  • True Summer
  • Soft Summer
  • Soft Autumn
  • True Autumn
  • Deep Autumn
  • Deep Winter
  • True Winter
  • Bright Winter

The app

A look inside Glowtone

Real screens from the beta. Your season, a daily outfit, a weekly edit in your colors and try-on, all in one place.

  • App screen: the season reveal card saying Soft Summer, 70 percent match, close runner up True Summer
    Your season revealStory cards with your match and your closest neighbor.
  • App screen: Today with the outfit of the day, a streak and new looks this week
    TodayOne outfit for your day, your weather and your style.
  • App screen: Your edit with Looks and Pieces tabs, capsule wardrobes and occasion filters
    Your editWeekly looks and capsule wardrobes in your colors.
  • App screen: virtual try-on asking for one full body photo, with looks to try
    Try it onOne photo, and every look can be previewed on you.

Screens from the beta with example data. Products, prices and availability change. We may earn a commission when you buy. How that works.

Looks from real stores

Outfits built for your palette

Every board is made from real products in one season's colors. Here are ten from our outfit engine.

Example boards from our outfit engine. Products, prices and availability change, and the shops own their product images. We may earn a commission when you buy. How that works.

New in Glowtone

More ways to wear your colors

Fresh from the beta: style what you already own, start without a selfie, plan for a big day and share what you love.

My closet

Style the clothes you already own

Snap a piece, one per photo. Glowtone cuts it out, checks it against your palette and builds outfits from your own closet. Unsure about a piece? Fix the name, color or occasion in a tap.

Complete the look: one new piece that finishes an outfit with what you have, shown in three price levels.

We may earn a commission when you buy.

App screen: My closet with cut out pieces, palette badges and a Check this one hint
App screen: closet outfits and a Complete the look card with three bags in different price levels

No selfie needed

A seven question quiz

Not in the mood for a selfie? Answer seven quick questions about your veins, skin, hair and eyes. You get a season with an honest note on how sure the quiz is, and you can take a selfie later for a measured result.

App screen: quiz question asking what color the veins on your inner wrist are, with three color answers

Occasion planner

Brunch on Saturday? Sorted.

Pick the occasion and the day, from brunch to a wedding. You get three looks in your colors and your budget, and a reminder card the day before, so the morning is easy.

App screen: the occasion planner with Brunch on Saturday and three looks in her colors, 89, 84 and 83 percent matches

Shareable cards

Your season, made for your story

Turn your season, your palette or a favorite look into a story sized card and share or save it. Your own photo only goes on a card if you switch it on.

App screen: a share card with an outfit board, the season name and the Glowtone logo

Single pieces

Budget first, best matches first

Browse single pieces in your colors, sorted by how well they suit you. Your budget is set from the start, and filters for category, price and curve sizes are one tap away. Drop any piece on your board in the builder and mix it with the rest.

Prices come from each store and can change. We may earn a commission when you buy.

App screen: single pieces filtered to shoes on a budget, each with a match sticker, price, Shop and Build buttons
App screen: the outfit builder board with cut out pieces and a polaroid style photo of a necklace

Every day, not just once

What you get with Glow

  1. Your full palette

    Best colors, neutrals, metals, makeup and hair color ideas, and colors to avoid.

  2. Outfit of the day

    A daily suggestion based on your palette and the occasion, and on the weather in your city if you add it.

  3. Rate my Fit

    Upload an outfit photo for a color score against your palette plus three simple tips. We look at color, style and occasion only, never your body.

  4. Shop Check

    Found something in a store? Upload a screenshot and see if it suits your colors, or what to pair it with.

Price

Clear prices, before you start

Glowtone is a subscription with a free trial. You see the price on the paywall before anything is charged, the iPhone app can remind you the day before the trial ends, and you can cancel any time.

Glow Membership

$34.99 per year

3-day free trial

Or $5.99 per week.

  • Optional reminder the day before your free trial ends (allow notifications)
  • Cancel any time in your Apple ID or Google Play subscription settings
  • We never rate bodies or weight

Planned US prices, may vary in other countries and may change before launch. Glowtone is not in the app stores yet. Subscriptions will be billed by Apple or Google and renew automatically unless canceled at least 24 hours before the period ends. See the Terms.

Questions

Good things to ask

How accurate is the color analysis?

It is an estimate, and we say so. Glowtone gives you a confidence score and your closest neighboring season instead of a flat "100% accurate". Lighting, camera and screen all change how color looks, so we run a light check first and you can retake the selfie any time. Think of it as a styling guide, not a lab test.

What happens to my photos?

Your selfie is used for the analysis and then deleted. We keep only your color values and your season result. We do not keep face templates and we never identify you from your face. A draping preview and try-on results are removed from our server after at most one hour, and your full-body photo stays on your device. Face analysis needs your separate consent first. Details are in the Privacy Policy and the Biometric Information Policy.

Do AI providers keep or train on my images?

Some steps use AI models, for example a second opinion on your season from a cropped face image, and try-on images. We send only what each step needs, and we require our AI providers not to store your images beyond processing and not to train on them. We never use your photos or generated images to train models ourselves. The providers are named in the Privacy Policy.

How do you make money? Are the links affiliate links?

Mainly from the subscription. Some shop links may be affiliate links, which means we may earn a commission when you buy. It never changes the price you pay, and our color matching is generated independently of whether a link earns a commission. Read the full affiliate disclosure.

Is Glowtone available yet?

Not yet. We are preparing a beta for iPhone and Android and are inviting testers from the waitlist first. Join below and tell us which phone you use.

Who is it for?

Glowtone is built for women who want to dress in colors that suit them, and it is currently planned for the United States. You must be at least 13 to use the app.

Be first to find your colors

Join the waitlist for launch news. Want to test the beta? Tell us your phone and we will reach out.

Optional: I want to beta test

We use your email only for Glowtone launch and beta news. No spam, and you can ask us to delete it any time. See the Privacy Policy.